A life of good health starts here.

Our 6-month programme includes all your food, access to our mobile app, lifelong support, medical guidance... and so much more.

Although I never thought of myself as being ‘fat’, at the start of this year, after lockdown and Christmas, I was starting to struggle with my weight and it was affecting my health. In January I had a diabetes diagnosis, and knew that I had to do something about it. And then Habitual came along. They’ve literally changed my life, and I’m very grateful to everyone at Habitual for all they’ve done for me. I’ve now lost around 3 stone, and am feeling much better for it. But that’s not the best thing about Habitual - for me, the best thing is that they are an organisation with heart, who treat their clients with kindness and respect. I consider myself lucky to have come across them. Thanks so much Habitual!

Steve, 38

Rated Excellent on Trustpilot

Get 50% off your first week using: WELCOME2HABITUAL
Habitual Programme £56/week

Cancel any time.

There’s so much you could achieve.

A blue, yellow, and green illustration of a circular arrow.

Put diabetes into remission

Research into similar programmes showed that up to 60% of people reversed type 2 diabetes.
A blue, yellow, and green illustration of three pills.

Live happier and complication free

Stop medications, live happier, and drastically reduce the risk of complications.
A blue, yellow, and green illustration of a face that looks like a clock.

Lose 15% body weight

Achieve an average of 15kg weight loss, and keep it off for good.

You can achieve better health. We can help.

In programmes like these, research shows that:

60% of people reversed type 2 diabetes1

Patients can stop medications, live happier, and drastically reduce the risk of complications2

Patients lost an average of 15% of body weight3

What do you get?

All your food, plus...

Daily habit change exercises
Tracking & support app
Virtual peer group
SMS, phone, and email support
At-home HbA1c testing
Personalised medical onboarding
Lifelong access, for free
Up-to-date nutritional guidance
We update and contact your GP
Money back guarantee

£ 56 / week

Learn from the experts... our patients

Habitual - an organisation with heart who have transformed my life!

Although I never thought of myself as being 'fat', at the start of this year, after lockdown and Christmas, I was starting to struggle with my weight and it was affecting my health. In January I had a diabetes diagnosis, and knew that I had to do something about it. And then Habitual came along. They've literally changed my life, and I'm very grateful to everyone at Habitual for all they've done for me. I've now lost around 3 stone, and am feeling much better for it. But that's not the best thing about Habitual - for me, the best thing is that they are an organisation with heart, who treat their clients with kindness and respect. I consider myself lucky to have come across them. Thanks so much Habitual!

Steve Wheeler Apr 7, 2021

Great programme to reverse diabetes

Great programme that can help reverse of reduce type 2 diabetes. Programme is unique in that while you get your total diet replacement meals (yummy) you also learn about the psychology of training your mind to think differently about food and to make different choices and to understand those choices. Am in Week 11 and have lost 15% of my bodyweight or 14KGs so far.Highly recommend for anyone that has just/ recently been diagnosed with T2 or like me diagnosed some years ago - it is never too late to try to reverse T2 or reduce meds. This programme is a MUST. Highly recommend and great people who really care

Damian Testa Apr 8, 2021

Life changing program

The HABITUAL program has been truly Life Changing for Me! I have managed to lose 7 Stone since February 2020 but more importantly I am mindful of what I eat on a daily basis.I have learned to enjoy a treat without returning to my old eating habits.The Scientific, Practical & Emotional Support I have received from the HABITUAL Team has inspired me to adopt a Healthier Lifestyle

Miss Maggie Fitzgerald Oct 14, 2020

Worth a try and if you don't you will never know what you have missed!

I am in week 9 now and have been off my diabetes 2 medication 4 days into the start of the weight loss program. My blood sugar levels have been within 4-7 mmol ever since each time I have tested. It can be difficult at times but there is support available. I am looking forward to reintroducing food in a few weeks and will be happy to get the advice on how to do this without putting all the weight on. By the weigh (pardon the pun!) I have lost 16.9kg now in 9 weeks... also my breathing, sleeping and general fitness has all improved immensely...

Doug Guy Apr 7, 2021

The before and after is remarkable

Before Habitual, I was obese, didn't feel great in my skin and didn't have a great relationship with food. Now, 19kg later, I'm not obese, and with the help of their team my relationship with food is improving.The first 2 weeks are really hard, but if you stick to it, by week 12 you'll look back and think how quickly it went and on how much money you had to spend buying a new wardrobe.

Brad Fehler Apr 8, 2021

Superb - it works!

Superb program - I lost over 20kg that will stay off thanks to the combination of food advice, mental health support and physical exercise tips.I was 97kg in January and it's now October and I'm down to 75kg - so 3.5 stone loss / 22kg. I would highly recommend Habitual if you are overweight and struggled with traditional diets that don't work in the long-run.Stick with the programme and it will change your life.Only downside is the new clothes you'll need every 3 months!

Gareth Dixon Oct 14, 2020

Habitual are the best

One of the most changing life style experience. Habitual team where 100% behind me. Encouraging me all the way step by step even with my off days Hebtural was there taught me to understand my addiction to food and demands wirh there help i look at food am eating rather then just eating Once I understand how it's important to eat three times with small portion I can't go wrong of course I have slip ups I'm only human However I no longer despair over that I rather call it time out with works for me . HABITUAL ARE THE BEST .

Bula Butch Mar 20, 2021

Superb and Outstanding Weight Loss Programme!

The weight loss programme, offered and run by Habitual is absolutely first-class and highly recommended, run by an extremely professional, kind, courteous, friendly and supportive team.* delicious and varied meal replacements* tireless support, from start to finish* top strategies, ideas, tips, on a daily basis* access to a highly supportive team of professionals for additional support* the opportunity to chat online, with other participants on the programme

Elizabeth Wayling Oct 14, 2020

A new way of life

The information you receive to go alone with the nutritional support during the diet replacement phase is durables and important. The support the team at habitual give you via emails, chats and medical support is of the highest caliber. You make new contacts with people who are in the same position as yourself. Doing this with habitual has been the best diet experiences I tried. Where I tried doing things alone and it didn’t work, habitual was able to give me the knowledge of food and how best to eat for my own body type. Thank all the team for the support they have given me and I wish them all the best and success in the future.

Darren Bailey Oct 16, 2020

Fully Recommend Habitual

Fully recommend HabitualFully recommend Habitual! If you want to change your life do this! I lost 11kg and feel great! Easy to follow meal replacement sachets. Also support with psychological reasons we put on weight. Never did anything like this in my life before but glad I did it. Go on give it a try!

Kim Fisher Jan 19, 2021

The programme changed my life (and...

The programme changed my life (and shape). I am physically better and no longer take the medication I was previously taking. The support and information offered by the team was invaluable. At the outset I was cynical that this would work - how glad I am that I was wrong. I would recommend this programme without qualms.

Customer Oct 16, 2020

Habitual changed my life

When I joined the the Habitual group it was with a very negative attitude. However from the outset the team showed such care and commitment to my success, that I quickly engaged. The process was easy to follow and I felt supported at every point. I did not ever feel that I was being judged. The system is well researched and implemented - but is so successful because of the belief and commitment of the team. All carried out with good humour!

Susan Partridge Mar 23, 2021

Best thing that happened to me in this

Best thing happened to me in this country. The staff and the support are second to none! Highly recommend to all my family and friends! You must try- your health is priceless!

Nadia Stancheva Oct 14, 2020

Habitual has changed my life for the better

Habitual has changed my life! I’ve gone from being scared of tomorrow, to now being excited to experience what the future will bring.I feel younger, happier & healthier and could not recommend the program enough to anyone else looking to improve their long term health 5 *****

Max Black Nov 20, 2020

Habitual has opened so many new doors...

Habitual has opened so many new doors for me. Their program and the team I interfaced with are top notch, supportive, helpful and caring; creating such a comforting environment that has allowed me to look at myself in a new light, allowing me to meet the goals I’ve been chasing for years.

Randi Ransom Nov 13, 2020

Amazing Program, Amazing Team

This program takes care of the whole you, the whole way. From effective (& safe) weight loss products to advice on how to change your habits, it’s a refreshing twist on traditional diet programs. Plus, the team behind it is amazing, brilliant, and fun!

C Carroll Dec 15, 2020

Really good

Really good! Highly Recommend

Champ Biala Nov 4, 2020

Program is worth the time investing!

Program is worth the time investing!

Customer Nov 4, 2020

Habitual - an organisation with heart who have transformed my life!

Although I never thought of myself as being 'fat', at the start of this year, after lockdown and Christmas, I was starting to struggle with my weight and it was affecting my health. In January I had a diabetes diagnosis, and knew that I had to do something about it. And then Habitual came along. They've literally changed my life, and I'm very grateful to everyone at Habitual for all they've done for me. I've now lost around 3 stone, and am feeling much better for it. But that's not the best thing about Habitual - for me, the best thing is that they are an organisation with heart, who treat their clients with kindness and respect. I consider myself lucky to have come across them. Thanks so much Habitual!

Steve WheelerApr 7, 2021

Great programme to reverse diabetes

Great programme that can help reverse of reduce type 2 diabetes. Programme is unique in that while you get your total diet replacement meals (yummy) you also learn about the psychology of training your mind to think differently about food and to make different choices and to understand those choices. Am in Week 11 and have lost 15% of my bodyweight or 14KGs so far.Highly recommend for anyone that has just/ recently been diagnosed with T2 or like me diagnosed some years ago - it is never too late to try to reverse T2 or reduce meds. This programme is a MUST. Highly recommend and great people who really care

Damian TestaApr 8, 2021

Life changing program

The HABITUAL program has been truly Life Changing for Me! I have managed to lose 7 Stone since February 2020 but more importantly I am mindful of what I eat on a daily basis.I have learned to enjoy a treat without returning to my old eating habits.The Scientific, Practical & Emotional Support I have received from the HABITUAL Team has inspired me to adopt a Healthier Lifestyle

Miss Maggie FitzgeraldOct 14, 2020

Worth a try and if you don't you will never know what you have missed!

I am in week 9 now and have been off my diabetes 2 medication 4 days into the start of the weight loss program. My blood sugar levels have been within 4-7 mmol ever since each time I have tested. It can be difficult at times but there is support available. I am looking forward to reintroducing food in a few weeks and will be happy to get the advice on how to do this without putting all the weight on. By the weigh (pardon the pun!) I have lost 16.9kg now in 9 weeks... also my breathing, sleeping and general fitness has all improved immensely...

Doug GuyApr 7, 2021

The before and after is remarkable

Before Habitual, I was obese, didn't feel great in my skin and didn't have a great relationship with food. Now, 19kg later, I'm not obese, and with the help of their team my relationship with food is improving.The first 2 weeks are really hard, but if you stick to it, by week 12 you'll look back and think how quickly it went and on how much money you had to spend buying a new wardrobe.

Brad FehlerApr 8, 2021

Superb - it works!

Superb program - I lost over 20kg that will stay off thanks to the combination of food advice, mental health support and physical exercise tips.I was 97kg in January and it's now October and I'm down to 75kg - so 3.5 stone loss / 22kg. I would highly recommend Habitual if you are overweight and struggled with traditional diets that don't work in the long-run.Stick with the programme and it will change your life.Only downside is the new clothes you'll need every 3 months!

Gareth DixonOct 14, 2020

Habitual are the best

One of the most changing life style experience. Habitual team where 100% behind me. Encouraging me all the way step by step even with my off days Hebtural was there taught me to understand my addiction to food and demands wirh there help i look at food am eating rather then just eating Once I understand how it's important to eat three times with small portion I can't go wrong of course I have slip ups I'm only human However I no longer despair over that I rather call it time out with works for me . HABITUAL ARE THE BEST .

Bula ButchMar 20, 2021

Superb and Outstanding Weight Loss Programme!

The weight loss programme, offered and run by Habitual is absolutely first-class and highly recommended, run by an extremely professional, kind, courteous, friendly and supportive team.* delicious and varied meal replacements* tireless support, from start to finish* top strategies, ideas, tips, on a daily basis* access to a highly supportive team of professionals for additional support* the opportunity to chat online, with other participants on the programme

Elizabeth WaylingOct 14, 2020

A new way of life

The information you receive to go alone with the nutritional support during the diet replacement phase is durables and important. The support the team at habitual give you via emails, chats and medical support is of the highest caliber. You make new contacts with people who are in the same position as yourself. Doing this with habitual has been the best diet experiences I tried. Where I tried doing things alone and it didn’t work, habitual was able to give me the knowledge of food and how best to eat for my own body type. Thank all the team for the support they have given me and I wish them all the best and success in the future.

Darren BaileyOct 16, 2020

Fully Recommend Habitual

Fully recommend HabitualFully recommend Habitual! If you want to change your life do this! I lost 11kg and feel great! Easy to follow meal replacement sachets. Also support with psychological reasons we put on weight. Never did anything like this in my life before but glad I did it. Go on give it a try!

Kim FisherJan 19, 2021

The programme changed my life (and...

The programme changed my life (and shape). I am physically better and no longer take the medication I was previously taking. The support and information offered by the team was invaluable. At the outset I was cynical that this would work - how glad I am that I was wrong. I would recommend this programme without qualms.

CustomerOct 16, 2020

Habitual changed my life

When I joined the the Habitual group it was with a very negative attitude. However from the outset the team showed such care and commitment to my success, that I quickly engaged. The process was easy to follow and I felt supported at every point. I did not ever feel that I was being judged. The system is well researched and implemented - but is so successful because of the belief and commitment of the team. All carried out with good humour!

Susan PartridgeMar 23, 2021

Best thing that happened to me in this

Best thing happened to me in this country. The staff and the support are second to none! Highly recommend to all my family and friends! You must try- your health is priceless!

Nadia StanchevaOct 14, 2020

Habitual has changed my life for the better

Habitual has changed my life! I’ve gone from being scared of tomorrow, to now being excited to experience what the future will bring.I feel younger, happier & healthier and could not recommend the program enough to anyone else looking to improve their long term health 5 *****

Max BlackNov 20, 2020

Habitual has opened so many new doors...

Habitual has opened so many new doors for me. Their program and the team I interfaced with are top notch, supportive, helpful and caring; creating such a comforting environment that has allowed me to look at myself in a new light, allowing me to meet the goals I’ve been chasing for years.

Randi RansomNov 13, 2020

Amazing Program, Amazing Team

This program takes care of the whole you, the whole way. From effective (& safe) weight loss products to advice on how to change your habits, it’s a refreshing twist on traditional diet programs. Plus, the team behind it is amazing, brilliant, and fun!

C CarrollDec 15, 2020

Really good

Really good! Highly Recommend

Champ BialaNov 4, 2020

Program is worth the time investing!

Program is worth the time investing!

CustomerNov 4, 2020

Rated Excellent

Our health promise

We’re here to help you maintain health for life, not for a quick fix. If you put the weight back on, we’ll give you your money back.

What makes Habitual different?

Habitual is not a diet. We combine nutritional strategies with behaviour change to help you make significant and lasting improvements to your health.

At Habitual, we know that the only way to achieve long-term good health is by making changes across not only nutrition, but also physical habits (like exercise) and mental habits (like how we speak to ourselves).
Not sure what this means in practice? In Taster Week, you’ll get a taste of our behaviour change lessons alongside your taster box. So you can make sure it all works for you.

What’s in the meals?

Each sachet contains all of the micro and macronutrients that your body needs, with no artificial flavours or preservatives. We rejected 150 recipes to find 8 perfect flavours.

Our current product line includes shakes, soups, and porridges, all painstakingly formulated to include all of the nutrients you need to stay not only healthy, but also full after each meal.
Our products are soya and gluten-free and contain no nasties like artificial preservatives or flavourings. You can find more information on our ingredients, and nutritional information here.

Can I do total diet replacement?

Most people are surprised by how easy total diet replacement is. It’s simple, hunger isn’t typically an issue, and the rapid weight loss is incredibly motivating!

Over 90% of our patients complete total diet replacement!
We know that there’s no perfect time to make a change, so that’s why we make it as simple and easy as possible to stay on track.
And don’t worry, nobody is perfect. Everyone goes “off-plan” once in a while, and that’s perfectly normal. We’ll be there to help you get back on track.

Can I afford the programme?

We’ve always built Habitual to as affordable as possible, so we only charge for our meals—all of our digital support and blood testing comes for free alongside your food subscription.

The Habitual programme costs just £8 per day for all of your food... so no more groceries, takeaways, or pricey restaurants. In fact, many people actually save money by cutting down on spending on alcohol, fancy coffees, and other foods not eaten during total diet replacement.
If the programme is still too expensive, we have a very limited ambassador programme which comes with discounts for your food. Please email us at hello@tryhabitual.com to apply for our ambassador programme.

If you're here,
you're ready for this

Changing your health will never be
easy. But it will always be worth it.

First week 50% off

References

  • Taheri, S et al. (2020). Effect of intensive lifestyle intervention on bodyweight and glycaemia in early type 2 diabetes (DIADEM-I): an open-label, parallel-group, randomised controlled trial. The Lancet Diabetes and Endocrinology, 8(6), 477–489.
  • Lean, M et al. (2019). Durability of a primary care-led weight-management intervention for remission of type 2 diabetes: 2-year results of the DiRECT open-label, cluster-randomised trial. The Lancet Diabetes and Endocrinology, 7(5), 344–355.
  • Lean, M et al. (2018). Primary care-led weight management for remission of type 2 diabetes (DiRECT): an open-label, cluster-randomised trial. The Lancet, 391(10120), 541–551.