Lose weight, one meal at a time

Lose weight and put type 2 diabetes into remission with our meal replacement shakes & soups plan.

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Our soups & shake plans

Patients lose an average of 15% body weight loss[1], but that’s just the beginning

  • Complete nutrition

    All the nutrients you need in each meal, plus 29 essential vitamins and minerals

  • Save time & money

    Ready in less than 2 minutes at home or on the go - from just £1.65 per meal

  • Quieten the ‘food noise’

    No overthinking about what to eat or buy to stay healthy and on plan - what a relief!

  • Control blood sugars

    Put type 2 diabetes into remission and decrease HbA1c with a science-backed approach

  • Feel better

    As you lose weight, benefit from improved sleep, confidence, and well-being

  • Peers you can rely on

    Tap into your community on WhatsApp, and get support from others on the journey

Member reviews

Superb and Outstanding Weight Loss Programme!

The weight loss programme, offered and run by Habitual is absolutely first-class and highly recommended, run by an extremely professional, kind, courteous, friendly and supportive team...

Elizabeth Wayling

Habitual are the best

One of the most changing life style experience. Habitual team where 100% behind me. Encouraging me all the way step by step even with my off days Hebtural was there taught me to understand my addiction to food and...

Bula Butch

Superb - it works!

Superb program - I lost over 20kg that will stay off thanks to the combination of food advice, mental health support and physical exercise tips. I was 97kg in January and it's now October and I'm down to 75kg - so 3.5 stone loss / 22kg. I would highly recommend Habitual ...

Gareth Dixon

The before and after is remarkable

Before Habitual, I was obese, didn't feel great in my skin and didn't have a great relationship with food. Now, 19kg later, I'm not obese, and with the help of their team my relationship with food is improving. The first 2 weeks are really hard, but if you stick to it, by week 12 you'll look back and think how ...

Brad Fehler

Worth a try and if you don't you will never...

I am in week 9 now and have been off my diabetes 2 medication 4 days into the start of the weight loss program. My blood sugar levels have been within 4-7 mmol ever since each time I have tested. It can be difficult at times but there is support available. I am looking forward to reintroducing ....

Doug Guy

Life changing program

The HABITUAL program has been truly Life Changing for Me! I have managed to lose 7 Stone since February 2020 but more importantly I am mindful of what I eat on a daily basis. I have learned to enjoy a treat without returning to my old eating habits...

Miss Maggie Fitzgerald

Great programme to reverse diabetes

Great programme that can help reverse of reduce type 2 diabetes. Programme is unique in that while you get your total diet replacement meals (yummy) you also learn about the psychology of training your mind to think differently about food and to make different choices and to understand...

Damian Testa

Habitual - an organisation with heart..

Although I never thought of myself as being 'fat', at the start of this year, after lockdown and Christmas, I was starting to struggle with my weight and it was affecting my health. In January I had a diabetes diagnosis, and knew that I had to do something about it...

Steve Wheeler

A reliable product

A reliable, highly professional service. The product is great for me, and I have effortlessly lost nearly 10% of my body weight. I am so thrilled. I needed help changing some data I’d put in incorrectly and this was done for me no problem. The delivery is very fast and clearly communicated too. Brilliant game changer!

I’m on month 3 using Habitual, great customer service

I’m on month 3 using Habitual and so far I’ve had great customer service & delivery. Any questions I’ve had get a quick reply from the team. I’m going on holidays and they quickly advised me how to easily push forward my next delivery. As far as the product, it is what it is but it’s Habitual’s service that makes this special. They’ve also just launched an amazing app with lots of support, tracking and articles on top of a
WhatsApp group to keep up with peers.

Christina Curran

Fantastic company with a really quick…

Fantastic company with a really quick turn around on orders and you can trust you are getting genuine products. The app is really insightful, doesn't just give you tips on healthy eating habits but other important things like sleep and exercise. I would recommend this company to anyone wishing to lose weight within a relatively short period of time and to enjoy the support they provide. 10 out of 10

Gary Wilson

Don’t go anywhere else!

I tried other providers before finding Habitual and I really wish I’d gone to them first. Best prices. First-class response. Outstanding customer care. Been telling everyone who’ll listen to use Habitual. Thank you Habitual!

Jenny Watkins

Wish I'd started sooner!!

The app is very insightful, and I love how easy it is to use and track. It offers weekly lessons and really gets into detail about how everything works, how things effect your body and how to set yourself up for success. There's also a really cool recipe section too! I don't use it, but there's WhatsApp support as well, which I imagine some people find very helpful. At the cost, I'll admit I was a little hesitant, but now I only wish I'd started sooner. I'm really excited for the future, only a week in but already I feel so much better. If you're considering it, give it a go!

Cara West

Just over 9lbs lost in 3 weeks so far

So far I have completed 3 weeks of the programme (with the occasional small slip up but nothing major) and I have lost 4.8% of my body weight already!

David

I am doing amazing on this programme

I have lost 3.7% of my weight so far and i am just finished my second week. The company is amazing and the programme is easy to follow.

David Charles

Habitual are an amazing company

They've seriously helped me get my weight under control for the first time in my life. I've lost over 50lbs in 4.5 months, I haven't felt hungry during that process and I have been fully supported by Habitual and the community. All I can say to Habitual is thank you, thank you, thank you. I feel great, I feel confident that I can carry on losing weight and I believe that I will be able to keep it off.

Hal

Amazing Program, Amazing Team

This program takes care of the whole you, the whole way. From effective (& safe) weight loss products to advice on how to change your habits, it’s a refreshing twist on traditional diet programs. Plus, the team behind it is amazing, brilliant, and fun!

C Carroll

Habitual has opened so many new doors...

Habitual has opened so many new doors for me. Their program and the team I interfaced with are top notch, supportive, helpful and caring; creating such a comforting environment that has allowed me to look at myself in a new light...

Randi Ransom

Habitual has changed my life for the better

Habitual has changed my life! I’ve gone from being scared of tomorrow, to now being excited to experience what the future will bring. I feel younger, happier & healthier, and could not recommend the program enough to anyone else looking...

Max Black

Best thing that happened to me in this

Best thing happened to me in this country. The staff and the support are second to none! Highly recommend to all my family and friends! You must try- your health is priceless!

Nadia Stancheva

The programme changed my life (and...

The programme changed my life (and shape). I am physically better and no longer take the medication I was previously taking. The support and information offered by the team was invaluable. At the outset I was cynical that this would work...

Customer

Struggling with weight?

This programme REALLY works.... If you stop thinking about food and stick to this you WILL lose weight. Proper tailored individual support to make lifestyle changes for a slimmer fitter healthier you. It’s a no-brainer.

Gordy

A new way of life

The information you receive to go alone with the nutritional support during the diet replacement phase is durables and important. The support the team at habitual give you via emails, chats and medical support is of the highest caliber...

Darren Bailey

FAQs

Any questions? We’ve got the answers

What is a soups and shakes diet?

During a soups and shakes diet, you replace all or some of your meals with nutritionally-complete shakes, soups, and porridges for a period of 3 months before reintroducing healthy foods into your diet. Our total diet replacement meals contain all of the nutrients your body needs while being only 200kcal. It's this nutritional profile that keeps you feeling fuller for longer, despite consuming fewer calories.

Is an 800kcal/day diet safe?

Yes! A daily 800kcal diet has been tested in large randomised control trials and proven to be not only safe, but also incredibly effective. If you consume your daily 800kcals via our total diet replacement diet meals you won’t have to worry about eating balanced meals or supplementing with vitamins, as they contain all of the essential nutrients your body needs to stay healthy and well.

Can I join a programme if I don't have type 2 diabetes?

Absolutely! While Habitual is based on the best scientific evidence for type 2 diabetes reversal, we're on a mission to make better health accessible to as many people as possible. Most of our members achieve long-awaited weight loss goals and go on to feel healthier and happier in all aspects of their lives.

Will I be hungry?

You may be hungry for the first couple of days as your body adjusts, but our members rarely report hunger after that point. This is for a few reasons. To begin with, your body goes into mild ketosis on a low-calorie diet, which has a satiating effect. In addition, there is research to suggest that an all-liquid diet actually increases satiety, meaning that you’ll feel fuller than you would if you were eating the same amount of solid food.

Are your meals suitable for different dietary requirements?

All of our meals are suitable for vegetarians and gluten-free, and four of our meals are suitable for a vegan diet. All of our meals apart from our Vanilla Shake are suitable for a Halal diet. View thefull list of ingredientsto find out more.

References

[1] Lean, M.E.J., Leslie, W.S., Barnes, A.C., et al. (2018). Primary care-led weight management for remission of type 2 diabetes (DiRECT): an open-label, cluster-randomised trial. Lancet 391(10120):541-551.

[2] Morris, E., Aveyard, P., Dyson, P., et al. (2019). A food-based, low-energy, low-carbohydrate diet for people with type 2 diabetes in primary care: A randomized controlled feasibility trial. Diabetes Obes Metab 22(4):512-520.

[3] R., Taylor, Ramachandran, A., Yancy Jr, W.S., Forouhi, N.G. (2021). Nutritional basis of type 2 diabetes remission. BMJ 374:n1449.

[4] Taheri, S., Zaghloul, H., Chagoury, O., et al. (2020). Effect of intensive lifestyle intervention on bodyweight and glycaemia in early type 2 diabetes (DIADEM-I): an open-label, parallel-group, randomised controlled trial. Lancet Diabetes and Endocrinology, 8, 477–489.

[5] Remission in adults with type 2 diabetes. Diabetes UK. Retrieved 14 October 2022.

*Name changed for patient privacy