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What our members are saying

Banana porridge

The most delicious thing I've ever tasted.
Julia

Pina colada electrolytes

Been out on a bike ride for 90 minutes used the pina colada electrolytes and the taste is amazing and I felt great at the end of the bike ride. I will be definitely using this on every future ride 10/10.
Tracy

Chocolate shake

Love these shakes! Perfect for me and the taste is amazing.
Shona

Banana porridge

The most delicious thing I've ever tasted.
Julia

Pina colada electrolytes

Been out on a bike ride for 90 minutes used the pina colada electrolytes and the taste is amazing and I felt great at the end of the bike ride. I will be definitely using this on every future ride 10/10.
Tracy

Chocolate shake

Love these shakes! Perfect for me and the taste is amazing.
Shona

Banana porridge

The most delicious thing I've ever tasted.
Julia

Pina colada electrolytes

Been out on a bike ride for 90 minutes used the pina colada electrolytes and the taste is amazing and I felt great at the end of the bike ride. I will be definitely using this on every future ride 10/10.
Tracy

Chocolate shake

Love these shakes! Perfect for me and the taste is amazing.
Shona

Why habitual?

Health that’s tested, trusted,
and human.

  • Trusted NHS Provider

    We've delivered over 5 million meals to NHS patients.

  • Backed by science

    Our soups and shakes are part of a clinically researched approach called total diet replacement, studied for over 50 years and published in more than 95 clinical trials.[1]

  • Quality you can rely on

    Our products are made from the highest quality and perfected over years of testing.

  • Made for you, whatever your goal

    Whether you’re building healthier habits, supporting your nutrition, or just looking for something simple and satisfying.

  • Habit over hype

    We believe in sustainable, everyday health. Progress happens through consistency, not perfection.

  • Community driven

    Shaped by thousands of journeys, every product we make supports real people through real life.

Personalised plans, made to support your goals.
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References

[1] Noronha, J.C., Thom, G. and Lean, M.E.J., 2022. Total Diet Replacement Within an Integrated Intensive Lifestyle Intervention for Remission of Type 2 Diabetes: Lessons From DiRECT. Frontiers in Endocrinology, 13, p.888557.