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Why Habitual?

  • Trusted NHS provider

    Trusted NHS provider

    We've delivered over 3 million meals to NHS patients.

  • Backed by science

    Backed by science

    TDR has been researched for 50 years and has been published in 95 clinical trials

  • Quality you can rely on

    Quality you can rely on

    Our products are made from the highest quality and perfected over years of testing.

  • Made for you, whatever your goal

    Made for you, whatever your goal

    Habitual products can be beneficial for anyone.

  • Habit over hype

    Habit over hype

    We believe in sustainable, everyday health. Progress happens through consistency, not perfection.

  • Community driven

    Community driven

    Tap into your community on Facebook, and get support from others on the journey

Stats Section
50
Years of research
5
Million Meals
25k
NHS patients
NHS
Trusted provider

Join 10,000+ customers on their health journey!

  • "My experience is a very positive one"

    5/5

    The porridge is my favourite, but I love all the soups and shakes. Habitual makes meal planning easy, and I’ve seen real benefits — lower blood sugar, improved cholesterol, weight loss, and more energy. I’ve rejoined to keep the progress going.

    Author's profile picture Harriet M
  • "Fabulous fibre!"

    4.5/5

    I've been hoping to include beta-glucan into my diet for some time and here comes Habitual's Fibre Complex in easily digestible format. Only one scoop a day provides me with 30% of recommended fibre intake. This fabulous nifty format is doing all the right things and I'm very happy with it.

    Author's profile picture Tim S

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